General Mills cereal company adopts ‘gay marriage’

 WND

The Minnesota food giant that brought to the nation’s parents, and especially their children, the Honey Nut Bee, Lucky the Leprechaun and the Silly Trix Rabbit now publicly is supporting homosexual marriage, leaving critics surprised at General Mills’ abandonment of traditional values families.

General Mills CEO Ken Powell announced this week at a Minneapolis homosexual pride event that his company opposes the marriage amendment on the Minnesota ballot in November.

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Supporters of traditional marriage say that General Mills couldn’t be more wrong in calling its support a business decision, but that is precisely how General Mills is voicing its opposition to the idea that state residents could define marriage for themselves.

“Minnesota voters will be asked to decide on a proposed constitutional amendment in November,” said Charles. “If passed, this amendment would define marriage in our home state’s constitution as being between one man and one woman, effectively banning same-sex marriage in Minnesota.”

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Brian Brown, president of the National Organization for Marriage, or NOM,said the General Mills position “will go down as one of the dumbest corporate PR stunts of all time.”

“Marriage as the union of one man and one woman is profoundly in the common good, and it is especially important for children,” Brown said. “General Mills makes billions marketing cereal to parents of young children. It has now effectively declared a war on marriage with its own customers when it tells the country that it is opposed to preserving traditional marriage, which is what the Minnesota Marriage Protection Amendment does.”

NOM points out U.S. Census Bureau data indicating that there are just over 100,000 same-sex households in America with children under the age of 18. The group contrasts that with the over 35 million traditional American households with children under 18.

“It’s ludicrous for a big corporation to intentionally inject themselves into a divisive social issue like gay marriage,” said Brown. “It’s particularly dumb for a corporation that makes billions selling cereal to the very people they just opposed.”

Minnesotans for Marriage points to studies indicating a strong correlation between a society’s support for traditional marriage and the health of its economy.

One report titled “The Sustainable Demographic Dividend,” written by the Social Trends Institute, says its research “suggests that large sectors of the modern economy are more likely to flourish when men and women marry and have children.”

“So companies in these sectors – from Bayer to Nestlé to Procter & Gamble to Wal-Mart – could and should do more to use their advertising and philanthropic dollars to strengthen families the world over and so – indirectly – their future bottom line.”

The report said the “bottom-line message of ‘The Sustainable Demographic Dividend’ is that business, government, civil society, and ordinary citizens would do well to strengthen the family – in part because the wealth of nations, and the performance of large sectors of the modern economy, is tied to the fortunes of the family.”

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http://www.wnd.com/2012/06/general-mills-cereal-company-adopts-gay-marriage/